About
Hey, I’m Michael
I discovered Hubspot by running marketing for early-stage startups and I’m currently busy delivering scalable, enterprise-level Hubspot solutions.
I’ve noticed that certain businesses get a ton of value out of the tool, while others continue to struggle with it.
My goal is to help others create world-class Hubspot setups by sharing what I’ve learned over the years.
How I can help
Free Hubspot Guides
Start with my Hubspot strategy guides, which are all built from direct experience, silly mistakes, and wise mentors.
There are five basic foundations that seem necessary for success with Hubspot. I’ve written about ways to set these up, including:
Foundation #1 - Capturing website visitor information
Foundation #2 - Routing and assigning contacts
Foundation #3 - Operations management essentials, by team:
Sales operations - Managing leads by situation, building out deal pipelines, using Lead Status
Marketing operations - Improving segmentation, using Lifecycle Stage, managing email subscription types
Data operations - Building an engaged database, fixing messy data
Foundation #4 - Reporting on company health, team results, and individual activities (coming soon)
Foundation #5 - Attributing credit to sources (coming soon)
If you’re starting from scratch or optimizing an existing Hubspot setup, these guides will provide good practices that are designed to scale up over time.
If you’re fixing a mess, they’ll help set priorities and show you there’s a way out.